A lead is any contact that generates interest in you and your business. Don’t waste them! Take advantage of every opportunity to talk about your business. Don’t be shy about following up. Examples of leads that might get overlooked are comments on social media, likes on an ad or post, an email, messages through messenger, inquiries about your hours of operation, services rendered, or location of your business.
Engagement is the key. Everything good starts with an honest conversation. Get them talking about themselves and their interests, then see if you can be of service to them. At the very least you might make a friend.
Give value before you give prices. Build interest in your product or service before you give them the bottom line. When you do give them the numbers, make it relatable. Offer comparisons to other products and services and show them the value of what they are purchasing.
Under promise and over deliver. When you do get that first appointment this is your chance to follow through with great service and exceed their expectations. Try to build a relationship that will lead to a lifetime of partnership, sales, and service.