SMS stands for Short Message Service and is also commonly referred to as a "text message". With a SMS, you can send a message of up to 160 characters to another device. Longer messages will automatically be split up into several parts. Most cell phones support this type of text messaging.
Like SMS (Short Message Service), MMS messaging is a way to send a message from one mobile to another. The difference is that MMS can include not just text, but also sound, images and video. It is also possible to send an MMS message from a mobile phone to an email address.
Email marketing campaigns are great for 3 primary user groups:
1. BUSINESSES -- offer promotions, details on new products, events and services.
2. SALES REPRESENTATIVES -- call to actions, follow up with leads, thank you emails.
3. ORGANIZATIONS – Churches, Coaches, Clubs, etc. communicate easily with their members.
If I told you that there is a form of marketing where you can have a 98% open rate what would you say?
But wait, there is more! What if I told you that it was read within three minutes of receipt over 90% of the time? And what if you could combine that channel with location-based campaigns to deliver valuable offers to leads and customers right at the point they’re most likely to make a purchase with you?
Well there is and it is simple, inexpensive and very successful. Jazzro offers a robust, MMS marketing subscription for only $50/month.
You must first ask yourself the question “What do I want to convey to my customers?” Are you selling a product? Do you want to use it for customer service? Reminders of a sale?
Despite what your answer is, you are likely able to use MMS as part of your marketing strategy.
Let’s look at some of the facts.
There are many statistics that support the use of SMS for customer service, such as:
This is a great way to remind customers of appointments. Let’s say you are a doctor’s office or a hair salon and want to send out appointment reminders.
Texting is a great way to communicate with your loyal customers because they’ve already shown an interest in your business. Keep in mind that SMS is not the way to market your loyalty program to new customers; you’ve got to get the word out using other channels. But once they opt in, you can use SMS for exclusive offers or VIP content for your members.
Mixing a social media campaign with a MMS campaign can be an extremely effective driver of new sales. Ask prospects to “check in” at your business using FourSquare or Yelp! and asking them to rate your business on your Facebook page to get a coupon or special offer sent to their phone they can use on this visit.
Did you know you could be breaking the law by sending out marketing SMS or text without utilizing a service like Jazzro? There are strict legal requirements every marketing SMS campaign being sent to a list of contacts must follow. Most people that utilize a personal account to send SMS or text campaign fail to follow these requirements and could face fines and penalties from the government.
SMS can be used as an effective communication and marketing tool, but understanding your goals is critical. If the message doesn’t clearly define the purpose or goal and appears to be generic and not tailored to the recipient your contacts will likely opt out of future SMS campaigns.
Our mobile device is one of, if not the most personal device we have. The consumers that welcome you into their phone, especially through SMS, should be considered some of your most loyal customers. With that said, you want to treat your most loyal customers with some extra love, and a great way to do that is incentivize customers to continue receiving SMS by occasionally giving something of value.
SMS messages are read typically within 5 seconds--that makes SMS one of, if not the most immediate channels available to connect with your audience. Understanding this immediacy is important to your success and driving customer action. If you have an event on Friday evening, sending an SMS message anytime before Thursday evening is too soon. With your messages guaranteed to reach your customer and disrupt whatever it is they are doing, it’s important that you aim to deliver extremely high value via a very clear and concise call-to-action.
One of the biggest mistakes businesses make when using SMS is not sending messages consistently enough. When it comes to messaging your customers, you obviously want to have something of value to say within each message, but going months without connecting via SMS is likely going to cause a high unsubscribe rate with every send.
One critical requirement is to provide “unsubscribe” opt out action to recipients on your SMS campaigns. Failure to do so could lead to fines and legal issues, not to mention it could erode a relationship from a potential client if they aren’t allowed to “opt out” of SMS correspondence. Most personal mobile devices don’t have a built in system to manage unsubscribers.
Coupons received via SMS are more likely to be redeemed and shared than mail or email coupons. Users are less likely to opt out of an SMS campaign than an email campaign.